Analytics

Video Analytics

Know exactly who watched, when, and for how long.

Sirvez Video Analytics gives you real-time data on every uploaded recording: total views, unique sessions, average watch time, viewer location, device type, and the last 20 sessions with full timestamps.

Most screen recording tools stop at a view count. Sirvez goes further: you can see the country and city each view came from, the device and browser it was watched on, the average watch time compared to the video length, and a day-by-day views chart for the last 30 days.

What it does

Total and unique views

See total play events and the number of distinct sessions that watched the video. Identifies when one person watches multiple times versus multiple people watching once.

Watch time analytics

Average watch time per session and total minutes watched across all views. Compare against video duration to gauge engagement depth.

30-day views timeline

A day-by-day chart of view activity over the last 30 days. Useful for spotting spikes after a send, a social post, or a campaign launch.

Geolocation data

Country, city, region, coordinates, timezone, ISP, and organisation for each view, collected via IP lookup. Covers 24-plus countries in most active accounts.

Device and browser breakdown

Desktop, mobile, and tablet detection alongside browser identification (Chrome, Safari, Firefox, Edge). Typically 89% desktop for B2B recordings.

Session details

The last 20 viewer sessions, each showing the exact timestamp, location, device, and browser. New sessions appear within seconds of a view.

Before & after

Without Sirvez With Sirvez
Sending demos without knowing whether prospects watched See exact watch time per session before every follow-up call
Following up with no signal on how engaged the viewer was Spot high-intent prospects by 80%-plus watch time on a 4-minute demo
Asking support customers to confirm they watched a tutorial Timestamp-level proof a tutorial was completed before escalating
No visibility into which regions or devices your viewers use Country, city, device, and browser data for every single view

For sales teams, analytics answers the question that matters: did the prospect actually watch the demo, and if so, how much of it? A 92% watch time on a 4-minute demo tells a different story than a 12% watch time on the same video.

Support teams use analytics to confirm that customers watched a tutorial before escalating a ticket, cutting the back-and-forth of repeated explanations. The timestamp on each session view is precise enough to correlate with a ticket update.

The geolocation data is collected via IP lookup at view time and includes country, city, region, coordinates, timezone, ISP, and organisation. This is particularly useful for multi-region teams and agencies sharing content across offices.

Who uses this

  • Sales teams confirming prospects watched a demo before following up
  • Support teams verifying tutorial completion before escalating a ticket
  • Marketing teams measuring campaign video engagement and drop-off
  • Educators tracking student progress through recorded lessons

Common questions

Is Video Analytics available on the free plan?
Yes. Video Analytics is included for all recordings uploaded to Sirvez Media Center on every plan. You do not need a Pro subscription to access view counts, watch time data, session details, or geolocation information. Every uploaded recording has its own analytics dashboard in Media Center that updates in real time as new views arrive. Analytics are available from the first view with no setup, configuration, or additional tracking code required. Full answer →

How long is analytics data retained?
The views timeline shows a rolling 30-day window of daily view activity. Session details retain the last 20 individual viewer sessions per recording, updated in real time. Total view and unique session counts are cumulative — they accumulate from the first view and never reset. For teams that need to correlate views with outreach or support activity, the session-level timestamps allow you to match individual views to specific emails sent or tickets updated. Full answer →

Where does the geolocation data come from?
Geolocation is derived from the viewer's IP address at the moment they watch the recording. The lookup resolves to country, city, region, coordinates, timezone, internet service provider, and organisation where available. No cookies, tracking pixels, or client-side scripts are placed on the viewer's device — the data comes entirely from IP-level resolution at the server. Accuracy is high at the country level and typically accurate to the city level for fixed broadband connections, though mobile and VPN users may show inaccurate locations. Full answer →

Does Video Analytics work on password-protected recordings?
Yes. Analytics are tracked for every authenticated view on a password-protected recording, exactly as they are for public recordings. A view is counted when the correct password is entered and the video begins playing. The session detail entry includes the same location, device, browser, and timestamp data as any other view. Password protection and analytics are fully compatible — you do not have to choose between keeping a recording secure and being able to see who watched it. Full answer →

Related features

Password Protection

Lock sensitive recordings with SHA-256 password protection.

Embed Videos

Drop your recording into any page with one line of code.

Auto Transcription

Every recording becomes searchable with automatic transcription.

Last updated: 28 May 2026

Video Analytics, free to use

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